A study in saying nothing
The Telehealth Buzzword Wall™
A scientific study of words that sound important.
Not actually scientific.
Every year thousands of telehealth startups accidentally discover the same 30 words. This page documents the phenomenon.
01/The Specimen
The Wall
AI-PoweredPersonalizedPatient-CentricPremiumExclusiveTransformationalIndustry-LeadingNext-GenerationRevolutionaryDisruptiveInnovativeCutting-EdgeWorld-ClassHolisticIntegratedOptimizedModernSeamlessIntelligentScalableFuture-ProofAdvancedConciergeClinical ExcellenceOutcome-FocusedTrustedSuperiorProprietaryData-DrivenEvidence-InformedEnterprise-Ready
31 buzzwords and counting.
02/Glossary
Buzzword Translator™
- AI-Powered
- Contains AI somewhere.
- Personalized
- Uses your first name.
- Premium
- More expensive.
- Exclusive
- Everyone can join.
- Patient-Centric
- Patients are involved somehow.
- Transformational
- Marketing wrote this.
- Disruptive
- New company.
- Revolutionary
- Probably not.
- Concierge
- Email support.
- Proprietary
- We made it.
03/Interactive
Generate A Telehealth Homepage
The Data
The average telehealth website contains approximately:
- 47% buzzwords
- 38% marketing
- 11% compliance text
- 4% actual information
Source:
We made it up.